Deploying her signature style of animation using colored salt manipulated on a black canvas by a condor feather, director Aleksandra Korejwo of Acme Filmworks, Hollywood, shows a female singer give way to an image of a guitar player, the heart and spade suits of playing cars, and a procession of musicians on their instruments, ranging from a drummer to a saxophonist to a guitarist. Each spot in the campaign mixes varied animated elements depicting icons of the gaming/casino world–music, playing cards, and in some cases, poker chips, slot machines and cocktails. This array of uniquely animated colored sand images then conclude with the appearance of a logo for the Riverwind Casino, accompanied by the slogan, “Be Swept Away,”
Credits
Agency: Ackerman McQueen David Lipson, chief creative officer; Rob Neatherlin, senior art director; Tom Twomey, senior producer; Magen Fuller, producer. Production Company: Acme Filmworks, Hollywood, Calif. Aleksandra Korejwo, animation director; Ron Diamond, executive producer; Gwynn Adik, co-executive producer; Pernille D๏ฟฝAvolio, producer; Lita E.R. O๏ฟฝDonnell, production manager; Miachel O๏ฟฝDonnell, head of digital operations; Scott Coleman, digital compositor Editorial: Acme Filmworks, Hollywood, Calif. George Khair, offline editor/post supervisor Music: Ackerman McQueen Todd Gauthreaux, arranger/composer Sound Design: Ackerman McQueen Jason Bushore, sound designer Audio: Ackerman McQueen Jason Bushore, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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