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    The Best Work You May Never See: Right to Play’s “We Rise” Anthem From BBDO Toronto

    By SHOOTUpdated:No Comments3436 Views

    Mark Zibert of production house Skin & Bones, Toronto, directed three spots, including this “We Rise” anthem piece for Right to Play out of BBDO Toronto. The campaign anchor :90 is built around images of young children forced into cruel situations at the hands of adults. The images are accompanied by a voiceover, presented as slam poetry, which begins, “They think they can traffic us, abuse us, marry us and use us. They think that our futures are their own to shape, that they can determine our God-given fate.” 

    As the spot progresses, the children begin standing up and taking control of their destiny, while the voiceover states, “We’re not your cheap labor, we’re not your child brides, we’re not poor kids with some flies in our eyes. We won’t just stand by while the world lets us die. No! We rise.”

    Right to Play gives oppressed kids hope through play-based learning. It’s part of a solution to a rampant problem as millions of children every day face dangerous and difficult challenges that rob them of dignity and hope.

    Credits

    Client Right to Play Agency BBDO Toronto Denise Rossetto, Todd Mackie, chief creative officers; Domenique Raso, copywriter; Anand Iyer, art director; Mike Nugent, design; Dena Thompson, broadcast producer. Production Skin & Bones Mark Zibert, director. Editorial The Assembly David James Findlay, Marka Rankovic, editors. Music/Sound Pirate Toronto. Color & VFX Alter Ego

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:BBDO TorontoMark ZibertSkin & Bones



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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