The uplifting power of puppies to make the day a little brighter is showcased in this video where pooches visit a preschool, a retirement home and a gym, bringing joy to kids, seniors and people getting a workout.
The video for Nestle Purina Petcare Company’s Puppy Chow was created and produced by Soul Pancake, the media company founded by actor Rainn Wilson to provide inspiring content. Soul Pancake worked with Reach Agency, a digital ad shop, on the “#PowerofPuppies” campaign.
For each view of the video on www.youtube.com/soulpancake through April 23, Puppy Chow will help feed shelter puppies in need by donating one pound of its Puppy Chow Natural formula–up to 500,000 pounds–to Rescue Bank, a group which distributes nutritious pet food to animal welfare non-profits throughout the U.S.
Golriz Lucina directed the video via Soul Pancake.
CreditsClient Nestle Purina Petcare Company/Purina Puppy Chow Digital Agency Reach Agency Creative/Production Soul Pancake Golriz Lucina, director; Hashem Selph, producer; Bayan Joonam, DP; Correy O’Neal, head of marketing; Tiffany Hutson, production coordinator; Jake Menache, Alan Dean, Katie Wise, Austin Nordell, Charome Kaocharoen, Abe Portillo, camera operators; Dijon Herron, Paolo Arriola, 1st ACs; Canon Brownell, 2nd AC. Music “Where We Dream” By Monako Davis
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More