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    The Best Work You May Never See: Puppets Hit The Runway In Vestiaire Collective Fashion Show Film Directed By Andreas Nilsson For Droga5 London

    By SHOOTUpdated:No Comments3045 Views

    Fashion B Corp, Vestiaire Collective and Droga5 London have launched a brand campaign to re-introduce their pre-loved fashion marketplace, with a runway show modeled by a collective of fashionable puppets–created by Puppets Magic–made entirely from pre-loved clothes. The campaign and its collective of stylish sewn stars sets out Vestiaire Collective’s new brand philosophy with the positive rallying cry “Long Live Fashion.”

    The pre-loved campaign features TV and online films set at a hotly anticipated fashion show featuring the collective, where we meet models Miss Classique, Rich, Lady Green, Drops and Hunter. The collective are puppets that are all made from and wearing pre-loved fashion. Directed by Andreas Nilsson of Biscuit Filmworks, this film features famous French fashion commentator and journalist Loïc Prigent, who narrates the action and makes a cameo appearance. 

    David Kolbusz, chief creative officer of Droga5 London, said, “Our pre-loved campaign was inspired by Vestiaire Collective’s purpose-led business, a company that prioritizes circularity and resells high-end fashion. And who better to give voice to the brand than the clothes they sell, fashioned into puppets. Our collective of puppets–stars in their own right–are not only made from pre-loved clothes but they also model them–the ideal representation of this wonderful business.”

    This is the first major campaign by Droga5 London for Vestiaire Collective who became a client after a four way pitch in 2021. The campaign will run on national TV in France and Italy and online globally across Vestiaire Collective’s social channels and in digital media. 

    Credits

    Client Vestiaire Collective Vanessa Masliah, VP, marketing and branding; Raphael Bittner, head of brand; Valentin Lefevre, creative director. Agency Droga5 London David Kolbusz, chief creative officer; Shelley Smoler, executive creative director; Ashley Hamilton, Sarah Sutherland, creatives; Peter Montgomery, head of production; Jessie Gammell, producer; Katerina Gharraph, art buyer; Manon Rees, assistant producer; Stephanie McArdle, design director; Stephen Taylor, Alasdair Griffiths, sr. designers; Tim Larke, head of studio; Damien Le Castrec, head of strategy; Francesca Zedde, strategy director. Production Biscuit Filmworks Andreas Nilsson, director; Rupert Reynolds-MacLean, exec producer; Kwok Yau, producer; Thomas Hardmeierr, DP; Alexis Ross, production designer; Sam Ranger, stylist. Puppet Makers Puppets Magic Kim Scopes, Douglas Rutter, puppeteers. Editorial The Quarry Ben Jones, editor. Post/VFX Electric Theatre Company Iain Murray, VFX lead. Color BaconX Hannibal Lang, colorist. Sound 750MPH Sam Ashwell, Michalis Anthis, sound designers. Music Murphy/Howard, composer; Elisabeth Troy, vocalist; David Kolbusz, Ash Hamilton, Sara Sutherland, Michalis Anthis, music writers. Music Supervision Soho Music

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Andreas NilssonBiscuit FilmworksDroga5 London



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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