Via Pulse Films in London, directorial duo thirtytwo–consisting of Dylan Southern and Will Lovelace–brought this head-banging music video to life for the much buzzed about band Idles and its single, “Mercedes Marxist.”
Credits
Client Idles/Partisan Records Production Pulse Films thirtytwo (Will Lovelace and Dylan Southern), directors; Ben Fordesman, DP; Erin Sayder, producer; Maurizio Von Trapp, James Sorton, exec producers; Tim Gibson, production designer; Millie Wells, production manager; Adam Howe, costume designer; Chris Malin, 1st AD; Scarlett O’Connell, hair & makeup/SFX. Casting Kharmel Cochrane, casting director. Editorial TenThree Ellie Johnson, editor; Julian Marshall, edit producer; Amanda Jenkins, edit assistant. Postproduction Time Based Arts Jamie Crofts, Nina Mosand, Adam Paterson, Flame artists; Linda Cieniawska, Nuke artist; Sean Ewins, post house producer; Tom Johnson, post house exec producer. Color Simone Grattarola, colorist. Stunts Dave Nolan, stunt coordinator. Sound Design Factory Anthony Moore, sound designer; Lou Allen, sound design exec producer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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