Via Pulse Films in London, directorial duo thirtytwo–consisting of Dylan Southern and Will Lovelace–brought this head-banging music video to life for the much buzzed about band Idles and its single, “Mercedes Marxist.”
CreditsClient Idles/Partisan Records Production Pulse Films thirtytwo (Will Lovelace and Dylan Southern), directors; Ben Fordesman, DP; Erin Sayder, producer; Maurizio Von Trapp, James Sorton, exec producers; Tim Gibson, production designer; Millie Wells, production manager; Adam Howe, costume designer; Chris Malin, 1st AD; Scarlett O’Connell, hair & makeup/SFX. Casting Kharmel Cochrane, casting director. Editorial TenThree Ellie Johnson, editor; Julian Marshall, edit producer; Amanda Jenkins, edit assistant. Postproduction Time Based Arts Jamie Crofts, Nina Mosand, Adam Paterson, Flame artists; Linda Cieniawska, Nuke artist; Sean Ewins, post house producer; Tom Johnson, post house exec producer. Color Simone Grattarola, colorist. Stunts Dave Nolan, stunt coordinator. Sound Design Factory Anthony Moore, sound designer; Lou Allen, sound design exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More