Barilla’s Al Bronzo premium pasta is perfectly cast in the brand’s modern take on Disney’s classic animated film, Lady and the Tramp, which coincides with the legendary studio’s 100th anniversary year. This live-action commercial re-creating the animated tale also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the couple.
The spot was directed by Xavier Mairesse of BRW Filmland for Publicis Italy/Le Pub.
Bruno Bertelli, global CEO of Le Pub, global chief creative officer of Publicis Worldwide and CCO of Publicis Groupe Italy, said, “Barilla Al Bronzo campaign gives pasta moments a new surprising intensity, this is why the re-creation of the Disney classic ‘Lady and the Tramp’ spaghetti scene is the perfect reflection of an unforgettable moment in life through food. For Barilla and Le Pub, it’s very important to give an in-depth experience when cooking pasta as it brings more joyful moments in life when sharing with the loved ones. By reinventing pasta moments into intense experiences, Barilla and Le Pub are committed to giving true quality moments of life.”
Credits
Client Barilla Al Bronzo Agency Publicis Italy/Le Pub Bruno Bertelli, global CEO of Le Pub, global CCO of Publicis Worldwide, CCO of Publicis Groupe Italy; Cristiana Boccassini, Mihnea Gheorghiu, CCOs, Publicis Italy; Riccardo Fregoso, Selim Unlusoy, global executive creative directors; Michela Talamona, Fabrizio Tamagni, creative directors; Matteo Gemelli, copywriter; Angela Celano, art director; Niccolo Rigo, head of strategy; Ricardo Coen, strategy director; Antonio Jorgaqi, sr. experience strategist; Valentina Salaro, head of social & content; Vincenzo Di Carlo, sr. content manager; Francesca Zazzera, chief creation officer; Cinzia Morandi, producer; Vittorio Cafiero, head of digital production; Ornella Scarparo, digital project manager; Mauro Mazzei, head of creative technology; Diego Speroni, postproduction. Production BRW Filmland Xavier Mairesse, director; Chriss Ross, DP; Caterina Bussinello, Barbara Brown, exec producers; Francesco Narducci, head of production; Liza Fisher, line producer; Andrea Rosso, art director; Roberto Chiocchi, stylist; Francesca Alberoni, food stylist. Postproduction Enrico Munarini, editor; Julien Alary, colorist. VFX EDI Claudio Bellizzi, VFX supervisor. Online Video TEX Srl Nicola Scarpinato, postproduction supervisor; Luca Tassera, editor, digital assets. Sound Design Disc to Disc Music Magma Music Agency Michael Bertoldini, music supervisor; Seppl Kretz, executive music producer; Gyo Kretz, music producer; Magma Music Publishing, editor; Stan Koch, Federico Solazzo, composers/authors, “A long time coming” Publisher Walt Disney Music Company (ASCAP) Sonny Burke, composer; Peggy Lee, author; Magma Music Agency, arranger, “Bella Notte”
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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