The world is becoming more multi-faceted and multi-cultural, so it seems only natural for food to do so as well. That’s why Barilla in collaboration with Publicis Italy/Le Pub, is heating up the pasta world making traditional pasta recipes more inclusive. The joint ambition of this effort is for everyone to have a seat at the table and enjoy the genius of Italian food.
It’s no secret that food has the power to strengthen relationships through positive connections and shared experiences. Today, however, food has become a cause of exclusion for many people around the world, due to health conditions, culture or personal choices. With new research showing that more than half of global respondents (57%) said that they have to deal with a food intolerance or special dietary requirements, Barilla is celebrating this year’s Carbonara Day by launching “Open Carbonara”: a new recipe inspired by the original but reinterpreted as a sign of love for moments to be experienced together.
This is why Barilla has delved deep into its Italian roots and called in a team of food experts to create an Open Carbonara recipe. Led by Michelin-starred chef Marco Martini, already known for his innovative take on traditional Roman cuisine, a team of six renowned chefs from different culinary traditions and backgrounds (specializing in Halal, Kosher, lactose-free and vegan cuisine) put their heads together to create the new rendition of the Italian classic.
To launch the new recipe and raise awareness of the need for greater food inclusion, Barilla and Publicis Italy/Le Pub created a docufilm directed by Simone Godano, featuring the entire team of chefs telling the true story of how the Open Carbonara project was born. It all started in a school canteen, where Martini’s daughter discovered that not all children could eat the food that was being served. That’s where the idea of an all- embracing Carbonara came from. In fact, nowadays, schools are one of the most common places for people from different cultures to meet and therefore also the right environment to learn what openness really means.
