As the Renault Group pursues its drive to make electric mobility accessible to all, the Renault Clio automobile now writes a new page in its history by offering a hybrid powertrain.
To launch this new model, Renault and French agency Publicis Conseil designed a delicate, emotionally charged campaign titled “The New Chapter of a Great Story,” directed by Sebastian Strasser via production house Grand Bazar.
The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, the design of which evolves with the shots. Taking us through these moments in life–sometimes funny, moving the other times–we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.
The Renault Clio is positioned as the ideal car to accompany people throughout their lives.
This long-form piece has debuted in France, with plans to then run in the rest of Europe.
Credits
Client Renault Agency Publicis Conseil, Paris Marco Venturelli, president overseeing creativity; Marcelo Vergara, creative director; Jean-Baptiste Blandin, artistic director; Thibault Froment, copywriter; Sarah Bouadjera, producer; Carine Gailliez, Hortense Isnard, Julia Norbert-Papin, Laurence Hertzberg, Julie Savoure, Xavier Martinet, Isabelle Fossecave, Giovanni Costa, Jean-Guy Saulou, Guillaume Foskolos, Filippo Dell’Osso, Grégoire Verdet, Marie Blineau, Louise Bolzinger, Jérôme Goldman, Hortense Amis, Chloé Frappereau, agency managers. Production Grand Bazar Sebastian Strasser, director; Gaetan Le Goff, producer; Renaud Jaget, production manager. Postproduction Prodigious Christopher Thiery, co-chair; Vincent Brodier, postproduction; Boris Jeanne, sound production. Music A Caged Bird-Imitations of Life ft. Roots Manuva. Jason Swinscoe (25%), Rodney Smith (50%), Dominic Smith (25%), composers; Just Isn’t Music, publisher; Ninja Tune, label.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
