As the Renault Group pursues its drive to make electric mobility accessible to all, the Renault Clio automobile now writes a new page in its history by offering a hybrid powertrain.
To launch this new model, Renault and French agency Publicis Conseil designed a delicate, emotionally charged campaign titled “The New Chapter of a Great Story,” directed by Sebastian Strasser via production house Grand Bazar.
The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, the design of which evolves with the shots. Taking us through these moments in life–sometimes funny, moving the other times–we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.
The Renault Clio is positioned as the ideal car to accompany people throughout their lives.
This long-form piece has debuted in France, with plans to then run in the rest of Europe.
Credits
Client Renault Agency Publicis Conseil, Paris Marco Venturelli, president overseeing creativity; Marcelo Vergara, creative director; Jean-Baptiste Blandin, artistic director; Thibault Froment, copywriter; Sarah Bouadjera, producer; Carine Gailliez, Hortense Isnard, Julia Norbert-Papin, Laurence Hertzberg, Julie Savoure, Xavier Martinet, Isabelle Fossecave, Giovanni Costa, Jean-Guy Saulou, Guillaume Foskolos, Filippo Dell’Osso, Grégoire Verdet, Marie Blineau, Louise Bolzinger, Jérôme Goldman, Hortense Amis, Chloé Frappereau, agency managers. Production Grand Bazar Sebastian Strasser, director; Gaetan Le Goff, producer; Renaud Jaget, production manager. Postproduction Prodigious Christopher Thiery, co-chair; Vincent Brodier, postproduction; Boris Jeanne, sound production. Music A Caged Bird-Imitations of Life ft. Roots Manuva. Jason Swinscoe (25%), Rodney Smith (50%), Dominic Smith (25%), composers; Just Isn’t Music, publisher; Ninja Tune, label.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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