Insurance and asset management company AXA has launched its multi-country campaign on sustainability, developed by agency Publicis Conseil in Paris..

When it comes to fighting against climate change, we all show goodwill, each in his/her/their own way and means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that “even goodwill needs a little help.” And AXA has a role to play.

This campaign film–directed by Matt Smukler via production company Soup Film–follows the journey of a girl as she chases, and tries to catch, a rogue plastic bag. This journey to sustainability is part of a campaign unfolding in Mexico, Germany and then Switzerland.

Credits

Client AXA Group Agency Publicis Conseil Marco Venturelli, CEO/chief creative officer; Steve O’Leary, executive creative director; Cédric Moutaud, Emmanuelle Bougueret, art directors; Jean-Christophe Royer, Montassar Chlaika, copywriters; Marion Le Forsonney, strategic planner. Agency Production Prodigious Armelle Sudron, producer. Production Soup Film Matt Smukler, director; Ada Zuiderhoek, Jana Salome Melzer, exec producers; Joschka Bauer, Nina Franz, producers;; Albrecht Silberberger, DP. Postproduction Prodigious Yannick Giffard, Fred Baudet, editors; Alexis Besnarous, post producer; Muriel Archambault, colorist; Nicolas Vogel, François Xavier Clément, Louis Nicod, Flame artists; Sébastien Moisescot, Krzysztof Karnicki, Mickael Hernandez, Léo Auger, After Effects; Christophe Caurret, creative sound director; Carsten Krueger, sound producer; Maxime Rouge, Grégoire Bucaille, music research. 3D Production Prodigious Mathieu Gerard, CGI supervisor; Anne-Lise Mallard, CGI line producer; Aurelien Dupre, DGI producer; Bastien Brenot, VFX supervisor; Hau N’Guyen, Alexandre Laruelle, Emily Merpillat, Thomas Godard, Didier Gros, Bruno Etchepare, Lucas Nadal, graphic artists. Music Universal Music Publishing; NOVEMBER ULTRA, author/composer; Universal Music Group, label/master owner; Melanie Pereira, composer.

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