Insurance and asset management company AXA has launched its multi-country campaign on sustainability, developed by agency Publicis Conseil in Paris..
When it comes to fighting against climate change, we all show goodwill, each in his/her/their own way and means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that “even goodwill needs a little help.” And AXA has a role to play.
This campaign film–directed by Matt Smukler via production company Soup Film–follows the journey of a girl as she chases, and tries to catch, a rogue plastic bag. This journey to sustainability is part of a campaign unfolding in Mexico, Germany and then Switzerland.
Credits
Client AXA Group Agency Publicis Conseil Marco Venturelli, CEO/chief creative officer; Steve O’Leary, executive creative director; Cédric Moutaud, Emmanuelle Bougueret, art directors; Jean-Christophe Royer, Montassar Chlaika, copywriters; Marion Le Forsonney, strategic planner. Agency Production Prodigious Armelle Sudron, producer. Production Soup Film Matt Smukler, director; Ada Zuiderhoek, Jana Salome Melzer, exec producers; Joschka Bauer, Nina Franz, producers;; Albrecht Silberberger, DP. Postproduction Prodigious Yannick Giffard, Fred Baudet, editors; Alexis Besnarous, post producer; Muriel Archambault, colorist; Nicolas Vogel, François Xavier Clément, Louis Nicod, Flame artists; Sébastien Moisescot, Krzysztof Karnicki, Mickael Hernandez, Léo Auger, After Effects; Christophe Caurret, creative sound director; Carsten Krueger, sound producer; Maxime Rouge, Grégoire Bucaille, music research. 3D Production Prodigious Mathieu Gerard, CGI supervisor; Anne-Lise Mallard, CGI line producer; Aurelien Dupre, DGI producer; Bastien Brenot, VFX supervisor; Hau N’Guyen, Alexandre Laruelle, Emily Merpillat, Thomas Godard, Didier Gros, Bruno Etchepare, Lucas Nadal, graphic artists. Music Universal Music Publishing; NOVEMBER ULTRA, author/composer; Universal Music Group, label/master owner; Melanie Pereira, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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