Currently in France, a child who’s a victim of sexual abuse by a family member needs to prove that he or she didn’t give consent. A child can thus be required to testify in court to that effect. This is why the association Face à l’Inceste (The International Association of Victims of Incest) and ad agency Publicis Conseil created a new campaign to fight and change the law, calling upon French citizens to sign a petition for justice reform.
Centerpiece of the campaign is this animated film titled “Two Monsters In My Story.” Through the eyes of a child, the film–animated by Paris studio Jungler and accompanied by the work of Brooklyn, NY-based painter Jackson Edward Joyce–raises the disturbing nature of the question of consent. It brings to the attention of the audience how the law as it currently stands forces a victim to keep reliving a physical and psychological nightmare.
“This is absolutely appalling, and we have been fighting against this legal aberration for 20 years.” said Isabelle Aubry, president of Face à l’Inceste.
Credits
Client Face à l’inceste (The International Association of Victims of Incest) Agency Publicis Conseil, Paris Marco Venturelli, president overseeing creativity; Fabrice Delacourt, executive creative director; Kevin Salembier, copywriter; Nicolas Hurez, art director; Anne-Fleur de Bailliencourt, Geoffrey Kristof, assistant art directors; Marine Catalan, planning director; Thanapol Ekwattanachotkul, translation; Benjamin Auberdiac, TV producer (Prodigious). Production/Animation Jungler, Paris Vincent Gibaud, director; Jackson Edward Joyce, painter illustrator; Amandine Breneau, line producer; Alexandra Chavane, Sebastien Pribile, exec producers; Marine Beaucaire, Sixtine James, Antoine Fleury, Alice Blaskevic, 2D animators; Lucie Ikhennicheu, compositing artist. (Toolbox: Flame) Postproduction Franck-Herve Marc, Jonathan Keita, post producers; Clement Le Fouest, colorist. Audio Prodigious Boris Jeanne, Fabien Cornec, sound producers; Laurent Lavaud, Hugo Durand, sound engineers; Francois Vacherot, sound designer. Music The Grand Duel (Parte Prima) Luis E. Bacalov
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
