Currently in France, a child who’s a victim of sexual abuse by a family member needs to prove that he or she didn’t give consent. A child can thus be required to testify in court to that effect. This is why the association Face à l’Inceste (The International Association of Victims of Incest) and ad agency Publicis Conseil created a new campaign to fight and change the law, calling upon French citizens to sign a petition for justice reform.
Centerpiece of the campaign is this animated film titled “Two Monsters In My Story.” Through the eyes of a child, the film–animated by Paris studio Jungler and accompanied by the work of Brooklyn, NY-based painter Jackson Edward Joyce–raises the disturbing nature of the question of consent. It brings to the attention of the audience how the law as it currently stands forces a victim to keep reliving a physical and psychological nightmare.
“This is absolutely appalling, and we have been fighting against this legal aberration for 20 years.” said Isabelle Aubry, president of Face à l’Inceste.
Credits
Client Face à l’inceste (The International Association of Victims of Incest) Agency Publicis Conseil, Paris Marco Venturelli, president overseeing creativity; Fabrice Delacourt, executive creative director; Kevin Salembier, copywriter; Nicolas Hurez, art director; Anne-Fleur de Bailliencourt, Geoffrey Kristof, assistant art directors; Marine Catalan, planning director; Thanapol Ekwattanachotkul, translation; Benjamin Auberdiac, TV producer (Prodigious). Production/Animation Jungler, Paris Vincent Gibaud, director; Jackson Edward Joyce, painter illustrator; Amandine Breneau, line producer; Alexandra Chavane, Sebastien Pribile, exec producers; Marine Beaucaire, Sixtine James, Antoine Fleury, Alice Blaskevic, 2D animators; Lucie Ikhennicheu, compositing artist. (Toolbox: Flame) Postproduction Franck-Herve Marc, Jonathan Keita, post producers; Clement Le Fouest, colorist. Audio Prodigious Boris Jeanne, Fabien Cornec, sound producers; Laurent Lavaud, Hugo Durand, sound engineers; Francois Vacherot, sound designer. Music The Grand Duel (Parte Prima) Luis E. Bacalov
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
