This spot is part of a campaign carrying the theme that you “don’t have to be an athlete to be active.” In the three commercials, we see what appears to be world-class athletes preparing for their respective sports only to reveal that they’re the same regular weekend warriors as the rest of us. The takeaway is that no matter how you like to move to stay healthy, just keep moving–no matter what your athletic ability may be.
In “Boxing,” an aspiring kickboxer prepares for a grueling workout–but with quite a twist.
The spots were directed, shot and edited by Michael Oleksinski for 3 Advertising in Albuquerque, New Mexico.