This spot is part of a campaign carrying the theme that you “don’t have to be an athlete to be active.” In the three commercials, we see what appears to be world-class athletes preparing for their respective sports only to reveal that they’re the same regular weekend warriors as the rest of us. The takeaway is that no matter how you like to move to stay healthy, just keep moving–no matter what your athletic ability may be.
In “Boxing,” an aspiring kickboxer prepares for a grueling workout–but with quite a twist.
The spots were directed, shot and edited by Michael Oleksinski for 3 Advertising in Albuquerque, New Mexico.
Credits
Client Presbyterian Health Plan Agency 3 Advertising, Albuquerque, NM Sam Maclay, creative director; Jashon Rohrer, writer; Zak Rutledge, art director; Chris Moore, strategic director. Production Michael Oleksinski, director/DP/editor. Production Rebecca Elise Production Services. Rebecca Elise, exec producer; Carmen Silva, producer. Sound Design Jason Sound, Atlanta. Jason Shablik, sound designer. Music (stock music).
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
