Titled “As I Really Am,” this film from agency The&Partnership in Rome–part of Toyota’s “Start Your Impossible” campaign in collaboration with the International Olympic and Paralympic Committee–profiles world champion wheelchair fencer, Beatrice “Bebe” Vio whose story is one of strength and determination.
Produced by Filmmaster Productions in Italy, the short was directed by Philippe Tempelman (who’s repped by Blink in the U.K. and Amsterdam).
Client Toyota Agency The&Partnership, Rome, Italy Fabrizio Caperna, creative director; Giambattista Menna, Eugenio Chiapparelli, art directors; Roberto Ottolino, Luca Scarponi, copywriters; Cecilia Barberis, producer. Production Filmmaster Productions Philippe Templeman, director; Pat Scola, DP; Nicole Lord, producer; Francesca Di Mottola, production designer; Daniela Ciancio, stylist. Editorial John Wik, editor Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Hakan Eriksson, composer/arranger. “Il Sogno Di Beatrice” (for string quartet) performed by Gaaianeh Pilossian (violin), Karin Wallmyr (viola), Sabina Sandri Olsson (cello); Nisse Bjorn, studio engineer. Sound Design Red Pipe Joakim Kristensen, sound designer. VFX Swiss International, Stockholm Peter Marin, VFX supervisor; John Thorstensson, VFX producer; Erik Holmedal, VFX exec producer; Marcus Krupa, Jon Wesström, John Svensson, Johan Vikström, VFX artists
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
