Titled “As I Really Am,” this film from agency The&Partnership in Rome–part of Toyota’s “Start Your Impossible” campaign in collaboration with the International Olympic and Paralympic Committee–profiles world champion wheelchair fencer, Beatrice “Bebe” Vio whose story is one of strength and determination.
Produced by Filmmaster Productions in Italy, the short was directed by Philippe Tempelman (who’s repped by Blink in the U.K. and Amsterdam).
CreditsClient Toyota Agency The&Partnership, Rome, Italy Fabrizio Caperna, creative director; Giambattista Menna, Eugenio Chiapparelli, art directors; Roberto Ottolino, Luca Scarponi, copywriters; Cecilia Barberis, producer. Production Filmmaster Productions Philippe Templeman, director; Pat Scola, DP; Nicole Lord, producer; Francesca Di Mottola, production designer; Daniela Ciancio, stylist. Editorial John Wik, editor Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Hakan Eriksson, composer/arranger. “Il Sogno Di Beatrice” (for string quartet) performed by Gaaianeh Pilossian (violin), Karin Wallmyr (viola), Sabina Sandri Olsson (cello); Nisse Bjorn, studio engineer. Sound Design Red Pipe Joakim Kristensen, sound designer. VFX Swiss International, Stockholm Peter Marin, VFX supervisor; John Thorstensson, VFX producer; Erik Holmedal, VFX exec producer; Marcus Krupa, Jon Wesström, John Svensson, Johan Vikström, VFX artists
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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