Deploying emoticons, this spot conveys the ugly side to the beauty and fashion industry when it comes to often unseen cruelty to animals.
Credits
Client PETA Agency BPG Agency Steph Sebbag, chief creative officer; Frank Dattalo, group creative director/art director; Kevin Samuels, copywriter; Ryan Hunnewell, creative director. Editorial Cut+Run Steve Gandolfi, Sean Fazende, editors; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, sr. producer. Visual Effects Cut+Run David Parker, VFX; Liz Lydecker, sr. producer. Music Finger Music & Sound Design.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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