Deploying emoticons, this spot conveys the ugly side to the beauty and fashion industry when it comes to often unseen cruelty to animals.
Credits
Client PETA Agency BPG Agency Steph Sebbag, chief creative officer; Frank Dattalo, group creative director/art director; Kevin Samuels, copywriter; Ryan Hunnewell, creative director. Editorial Cut+Run Steve Gandolfi, Sean Fazende, editors; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, sr. producer. Visual Effects Cut+Run David Parker, VFX; Liz Lydecker, sr. producer. Music Finger Music & Sound Design.
Screenwork Type:Best Work
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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