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    The Best Work You May Never See: PETA’s “Animals Are Not Christmas Gifts” From Serviceplan

    By SHOOTUpdated:No Comments2552 Views

    The new “Animals are not Christmas gifts” spot is based on the PETA Deutschland campaign “Abandoned after Christmas.” To illustrate the problem of pets being discarded after Christmas, PETA and German ad agency Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which is “abandoned” in various places in Hamburg. In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas.

    “Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home,” said Jobst Eggert, responsible for Creation & Special Projects at PETA. 

    Justus Becker directed the emotional holiday spot designed to raise awareness that pets given as Xmas presents often end up on the streets.

    Credits

    Client PETA Deutschland Agency Serviceplan Campaign International GmbH & Co. KG, Hamburg  Markus Kremer, Thomas Heyen, managing partners; Sebastien Stabenau, design director; Niklas Scholz, copywriter; Svea Drechsler, art director; Philipp Trubiger, Daniel Hill, jr. art directors; Nils-Christian Sperling, final art specialist. Production Justus Becker, director; Jasper Engel, DP; Madeline Pfisterer, production assistant. Music DamienDamien Song: "Silent Night"

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:PETAServiceplan



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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