The Perlorian Brothers directed this piece of zany humor via production house Soft Citizen, Toronto, for Glad trash bags out of FCB Canada. (The Perlorians are handled by MJZ in the U.S.)
In the spot, which is titled “Big Lift,” a man steps out of his house on his way to work only to encounter his offbeat garbage man who demonstrates his strength–and that of Glad bags–in a most memorable, albeit strange testimonial workout.
The trash man isn’t just taking the bags and throwing them in the truck. Instead, he’s got one in each hand, and is heaving them above his head. As the confused homeowner then slowly retreats back inside his house and watches from behind a curtain, the garbage man continues performing “feats of strength,” like arm curls, with the bags. The spot concludes with the garbage man proudly lying on the ground and embracing the Glad bag, accompanied by the tagline “Guaranteed Strong.”
