The Perlorian Brothers via MJZ directed this FirstBank TV spot which hails “password recovery as a thing of the past.”
Conceived by a creative team at Colorado agency TDA_Boulder, the commercial presents a menagerie of clichéd visual password prompts, coupled with blatant fails and then a total meltdown–depicting the frustration when dealing with a forgotten password. The remedy: FirstBank’s Touch ID enabled mobile app.
Client FirstBank, Lakewood, Colo. Agency TDA_Boulder, Boulder, Colo. Jonathan Schoenberg, executive creative director; Jeremy Seibold, creative director; Haley Garyet, art director; Tim Kelly, copywriter; Susan Fisher, producer; Constance DeCherney, director of strategy. Production MJZ, bicoastal/international Perlorian Brothers, directors; Sebastian Pfaffenbichler, DP; David Zander, Eriks Krumins, exec producers; Jay Shapiro, line producer. Editorial Cosmo Street, Santa Monica, Calif. Katz, editor; Nellie Phillips, assistant editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, Chelsea Spensley, producers. Color Apache, Santa Monica Steve Rodriguez, colorist. Audio Lime Studios, Santa Monica Zach Fisher, engineer/sound designer. Animation Bernard Tan
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
