The Perlorian Brothers via MJZ directed this FirstBank TV spot which hails “password recovery as a thing of the past.”
Conceived by a creative team at Colorado agency TDA_Boulder, the commercial presents a menagerie of clichéd visual password prompts, coupled with blatant fails and then a total meltdown–depicting the frustration when dealing with a forgotten password. The remedy: FirstBank’s Touch ID enabled mobile app.
Client FirstBank, Lakewood, Colo. Agency TDA_Boulder, Boulder, Colo. Jonathan Schoenberg, executive creative director; Jeremy Seibold, creative director; Haley Garyet, art director; Tim Kelly, copywriter; Susan Fisher, producer; Constance DeCherney, director of strategy. Production MJZ, bicoastal/international Perlorian Brothers, directors; Sebastian Pfaffenbichler, DP; David Zander, Eriks Krumins, exec producers; Jay Shapiro, line producer. Editorial Cosmo Street, Santa Monica, Calif. Katz, editor; Nellie Phillips, assistant editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, Chelsea Spensley, producers. Color Apache, Santa Monica Steve Rodriguez, colorist. Audio Lime Studios, Santa Monica Zach Fisher, engineer/sound designer. Animation Bernard Tan
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
