This Great Western Railways (GWR) campaign from adam&eveDDB, London, again features The Famous Five–Julian, Dick, Anne and Georgina, along with their dog Timmy, straight from the children’s adventure novels written by English author Enid Blyton. Centerpiece of the campaign is this animated TV spot titled “Five and the Jetpack.”
The latest ad adventure starts when Uncle Quentin shows off his new invention, a homemade jetpack. The jetpack doesn’t perform quite as it should, and when Uncle Quentin proudly presses the ignition button, he spirals out of control and into the sky. The adventurous quintet quickly jumps on a high speed GWR train in a bid to follow him and save him from whatever danger he may be in. From inside the train, they spot Uncle Quentin hanging off a distant castle, and in a race against time they speed through the stunning countryside, straight past queuing traffic, and catch him just before he falls.
Created in collaboration with studios Friends Electric and Partizan, the spot promotes GWR’s new timetable which has introduced faster journey times, a more frequent service, and better seating availability across their network.
Michael Gracey of Partizan directed “Five and the Jetpack, with animation production by Friends Electric and postproduction/VFX from Electric Theatre Collective.
Paul Billingsley, managing director at adam&eveDDB, noted, “It’s our third consecutive year of Famous Five work for GWR, and stands as testament to the power of pairing consistently distinctive brand assets with beautifully crafted storytelling.”
Credits
Client Great Western Railway Agency adam&eveDDB, London Ben Tollett, group executive creative director; Richard Brim, chief creative officer; Steve Wioland, Matt Woolner, creative directors/copywriters/art directors; Petrina Kilby, TV producer. Production Friends Electric Barney Richard, exec producer; Magda Krimitsou, Larisa Covaciu, producers; Patrick Correll, editorial. Production Partizan Michael Gracey, director; Jenny Beckett, Duncan Gaman, exec producers; Isabella Parish, producer. Animation Production Friends Electric Postproduction/VFX Electric Theatre Collective Neil Riley, VFX supervisor; Taran Spear, 2D artist; Stirling Archibald, Ludvig Hallenius, Tane Welham, Tomer Epshtein, CJ Gaikward, comp team; Steve Beck, Peter Baynton, lead animators; Tim Sanpher, Ludivine Berthouloux, Sim Marriott, Denise Dean, 2D animators; Conor Ryan, Edwin Leeds, Mack Knights, Roly Edwards, 3D animators; Patrick Krafft, Jordan Dunstall, Ryan Maddox, Sergio Morales, Nikolai Maderthoner, Gregory Martin, Stefan Brown, Piers Limberg, Stuart Turnbull, Adrian Lan Sun Lu, Zach Pindolia, Romain Thirion, 3D artists; Luke Morrison, colorist; Brian Estanislao, storyboard artist; Kristian Antonelli, character design. Matte Painting Painting Practice Rafael Martin Coronel, matte painter. Music Theodore Tom Stanford, music supervisor. Soundtrack “Milo’s Adventure,” Michael Patti, composer. Audio Post 750mph Sam Robson, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
