This Great Western Railways (GWR) campaign from adam&eveDDB, London, again features The Famous Five–Julian, Dick, Anne and Georgina, along with their dog Timmy, straight from the children’s adventure novels written by English author Enid Blyton. Centerpiece of the campaign is this animated TV spot titled “Five and the Jetpack.”
The latest ad adventure starts when Uncle Quentin shows off his new invention, a homemade jetpack. The jetpack doesn’t perform quite as it should, and when Uncle Quentin proudly presses the ignition button, he spirals out of control and into the sky. The adventurous quintet quickly jumps on a high speed GWR train in a bid to follow him and save him from whatever danger he may be in. From inside the train, they spot Uncle Quentin hanging off a distant castle, and in a race against time they speed through the stunning countryside, straight past queuing traffic, and catch him just before he falls.
Created in collaboration with studios Friends Electric and Partizan, the spot promotes GWR’s new timetable which has introduced faster journey times, a more frequent service, and better seating availability across their network.
Michael Gracey of Partizan directed “Five and the Jetpack, with animation production by Friends Electric and postproduction/VFX from Electric Theatre Collective.
Paul Billingsley, managing director at adam&eveDDB, noted, “It’s our third consecutive year of Famous Five work for GWR, and stands as testament to the power of pairing consistently distinctive brand assets with beautifully crafted storytelling.”
