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    The Best Work You May Never See: Partizan Director Hakimyaer, Rosapark Create “Traffic Jam” To Show The Worthiness Of French Train Service

    By SHOOTUpdated:No Comments1823 Views

    OUIGO’s low-cost train service in France is promoted with a sense of humor in this :45, “Traffic Jam,” created by agency Rosapark and directed by Djawid Hakimyaer of production house Partizan. The piece appears to consist of a succession of extremely slow moments, almost suspended in time.

    As the film progresses, viewers quickly realize that the spot itself isn’t slowed down. Rather, the film’s pace is due to the sluggish movements of despondent motorists stuck in an hours-long traffic jam, the kind where time has seemingly stalled. 

    In the last shot, the OUIGO train passing at 300km/h interrupts the lethargy, with the tagline: “Paris–Lyon in 2 hours from 16€, don’t miss it.” 

    The film is currently running on social media (Facebook, Instagram, YouTube). 

    Credits

    Client OUIGO Agency Rosapark, Paris Gilles Fichteberg, Jean-François Sacco, executive creative directors; Julien Saurin, Nicolas Gadesaude, creative directors; Sebastien Mertens and William Verdel, copywriters/art directors; Cassandre Geron, social media strategist; Elodie Jonquille, head of TV production. Production Partizan Djawid Hakimyaer, director; Simon Drescher, DP; Stan Bertin, production; Maxime Gallet, director of production. Postproduction Royal Post & BUF. Sound Production Schmooze.

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Djawid HakimyaerPartizanRosapark



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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