A male employee at a fast food restaurant verbally abuses a female customer. The moral is that this type of behavior is “not okay here. And it’s not okay from a boyfriend.”
Credits
Agency: Bensimon Byrne, Toronto David Rosenberg, senior VP/creative director; Jen Wilson, senior copywriter; Rosalinda Graziano, senior art director; Christine Pacheco, producer. Production Company: Untitled, Toronto Aleysa Young, director; James Davis, executive producer; Rosalynn Hegan, producer; Jonathon Cliff, DP. Editorial: Relish Tanis Darling, editor
Postproduction: Notch Elaine Ford, colorist
Music: Grayson Matthews Audio Design David Sorbara, composer
Audio: Grayson Matthews Audio Design
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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