In its first collaboration with the French SNCF long distance bus traveling service OUIBUS, the agency BUZZMAN has launched a campaign that reminds us with the right dose of humor that not long ago, traveling with a bus between one town and another was not allowed in France. Fortunately not anymore.
Part of a three-spot package, “Flush” tells us how at one time it was illegal in Switzerland to flush a toilet after 10 pm–which a man soon discovers when his bathroom is invaded by SWAT team-like officers right after he pulls down on the toilet lever. This ridiculous law–like the one banning national long distance bus travel in France–has since been rescinded. So now OUIBUS is free to present bus travel throughout France for affordable fares.
Remy Cayuela of production house Frenzy directed the three similarly themed TV commercials which are playing online and in cinemas.