Julia Pott of Hornet directed this whimsical animation piece which aired during the Canadian broadcast of the opening ceremony of the Winter Olympics in Sochi.
Credits
Client Oreo Canada Agency Draftfcb, Toronto. Jeff Hilts, VP/group creative director; Dave Delibato, sr. copywriter; Aya Rafaeli-Bernardo, sr. art director; Trish Cranor, broadcast producer. Production
Hornet. Julia Pott, director; Marty Geren, producer; Peter Fink compositor; Jake Armstrong, Harry Teitelman, Jacob Kafka, animators; Lilka Hara, Anita Chao, editors.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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