Animation and visual FX studio Bent Image Lab has produced a spot for The Oregonian in newspaper stop-motion. Directed by Bent’s Solomon Burbridge with creative from Leopold Ketel & Partners, the ad aims to present The Oregonian’s new design and compact size.
The commercial features a broadsheet of The Oregonian newspaper being crumpled into a ball or “chrysalis”. The paper then transforms into an origami butterfly and then into the redesigned compact version of the paper. The butterfly and crumpled ball imagery will be used throughout the entire media campaign including digital, print and outdoor ads.
The newspaper shapes were created and animated by paper-artist Jen Prokopowicz. The music accompanying the spot is entitled “Convoluted Impulse” by McKenzie Stubbert.
Credits
Client The Oregonian Agency Leopold Ketel and Partners Jerry Ketel, creative director; Kevin Reynolds, sr. art director; Kelly Williams Brown, copywriter. Production Company Bent Image Lab, Portland, Ore. Solomon Burbridge, director; Ray DiCarlo, Tsui Ling Toomer, exec producers; Mark Axton, producer; Stephen Grossman, production coordinator; Jim Birkett, DP; Evan Stewart, art department coordinator; Jen Prokopowicz, animator; Lane Clark, art production assistant; Kimi Kaplowitz, art fabrication. Visual Effects Bent Image Lab Barna Howard, compositor. Editorial Bent Image Lab Kye Krauter, Brent Heise, editors. Music McKenzie Stubbert.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
