Phil Brown of Toronto production house Untitled Films directed this spot in which athletes from assorted sports invade Toronto for the 2015 Pam Am Games. FCB Toronto created the :60 for the Ontario Tourism Marketing Partnership Corp.
The epic invasion–the scope of which consists of a Pam Am Games contingent of 7,500 athletes from 41 countries (spanning 51 sports)–is propelled in part by a score featuring a cover of the Delphonics’ song “Ready or Not.”
Client The Ontario Tourism Marketing Partnership Corporation Agency FCB Toronto Jon Flannery, chief creative officer; Jeff Hilts, creative director/art director/copywriter; Rob Dean, art diector/copywriter; Barb Gibson, broadcast producer; Heather Segal, Eryn LeMesurier, Mona Chammas, strategic planners. Production Untitled Films, Toronto Phil Brown, director; Peter Davis, exec producer; Trudy Turner, line producer; John Houtman, DP. Editorial Rooster Post, Toronto Marc Langley, editor; Melissa Kahn, exec producer; Yumiko Suyama, producer; Nick Greaves, Spencer Shiffman, Joey Whitelaw, assistant editors. VFX/Post Fort York VFX Ernest Mordak, lead online artist; Paul Binney, James Marin, Lauren Rempel, additional online artists; Kevin Asis, online assistant; Amanda Lariviere, Erin Kuttner, exec producers. Post Alter Ego Eric Whipp, colorist. Music/Sound Design Grayson Matthews Music Supervision Supersonic David Hayman Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
