Phil Brown of Toronto production house Untitled Films directed this spot in which athletes from assorted sports invade Toronto for the 2015 Pam Am Games. FCB Toronto created the :60 for the Ontario Tourism Marketing Partnership Corp.
The epic invasion–the scope of which consists of a Pam Am Games contingent of 7,500 athletes from 41 countries (spanning 51 sports)–is propelled in part by a score featuring a cover of the Delphonics’ song “Ready or Not.”
Client The Ontario Tourism Marketing Partnership Corporation Agency FCB Toronto Jon Flannery, chief creative officer; Jeff Hilts, creative director/art director/copywriter; Rob Dean, art diector/copywriter; Barb Gibson, broadcast producer; Heather Segal, Eryn LeMesurier, Mona Chammas, strategic planners. Production Untitled Films, Toronto Phil Brown, director; Peter Davis, exec producer; Trudy Turner, line producer; John Houtman, DP. Editorial Rooster Post, Toronto Marc Langley, editor; Melissa Kahn, exec producer; Yumiko Suyama, producer; Nick Greaves, Spencer Shiffman, Joey Whitelaw, assistant editors. VFX/Post Fort York VFX Ernest Mordak, lead online artist; Paul Binney, James Marin, Lauren Rempel, additional online artists; Kevin Asis, online assistant; Amanda Lariviere, Erin Kuttner, exec producers. Post Alter Ego Eric Whipp, colorist. Music/Sound Design Grayson Matthews Music Supervision Supersonic David Hayman Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
