The consequences of ignoring symptoms and/or health concerns are underscored in this client-direct PSA for male cancer awareness charity One For The Boys directed by Sam Huntley of Iconoclast, London.
With a voiceover by Samuel L. Jackson, this piece titled “The Difference” shows how a negative outcome can be averted when men seek out support and medical expertise. More than 85,000 men die of cancer in the U.K. every year and one in four are not diagnosed until symptoms are advanced.
Client One For The Boys Production Iconoclast Sam Huntley, director; Anna Smith, exec produer; Luke Plaister, producer; Suzie Fownes, production assistant; Bailey Marks, first A.D.; James Blann, DP; Gillian O’Brien, production designer. Editorial Marshall Street Editors Patric Ryan, editor; Melissa Geczy, editor’s assistant; Katie Truelove, offline producer. Postproduction Gramercy Park Studios Ben Rogers, colorist; Kit Lawson, post producer. Audio Factory Phil Bolland, sound designer/mixer. Music SIREN Jon Clarke, composer; Sian Rogers, music producer/supervisor; Sean Atherton, music exec producer. Voiceover Samuel L. Jackson
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
