The consequences of ignoring symptoms and/or health concerns are underscored in this client-direct PSA for male cancer awareness charity One For The Boys directed by Sam Huntley of Iconoclast, London.
With a voiceover by Samuel L. Jackson, this piece titled “The Difference” shows how a negative outcome can be averted when men seek out support and medical expertise. More than 85,000 men die of cancer in the U.K. every year and one in four are not diagnosed until symptoms are advanced.
Client One For The Boys Production Iconoclast Sam Huntley, director; Anna Smith, exec produer; Luke Plaister, producer; Suzie Fownes, production assistant; Bailey Marks, first A.D.; James Blann, DP; Gillian O’Brien, production designer. Editorial Marshall Street Editors Patric Ryan, editor; Melissa Geczy, editor’s assistant; Katie Truelove, offline producer. Postproduction Gramercy Park Studios Ben Rogers, colorist; Kit Lawson, post producer. Audio Factory Phil Bolland, sound designer/mixer. Music SIREN Jon Clarke, composer; Sian Rogers, music producer/supervisor; Sean Atherton, music exec producer. Voiceover Samuel L. Jackson
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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