During the World Cup season, diving is a familiar sight. A player will dive, falling to the ground, exaggerating the amount of contact and possibly feigning an injury, to give the impression that a foul has been committed. Players do this so they can receive free kicks or penalty kicks, or so the opposing player receives a yellow or red card.

However in this commercial titled “Keep Rolling” from Ogilvy Cape Town, a soccer player’s dive has quite a different ulterior motive. He dives and rolls off the field, to the sidelines, outside the stadium and through town. His rolling journey then finally reaches its intended destination–a KFC to get a chicken meal combo deal.

This tongue-in-cheek diving episode for KFC Africa was directed by Karien Cherry via Giant Films, Cape Town. 

Credits

Client KFC Africa/South Africa Agency Ogilvy Cape Town Pete Case, chief creative officer; Tseliso Rangaka, executive creative director; Nicholas Wittenberg, associate executive creative director; Safaraaz Sindhi, Alex Goldberg, creative group heads; Sibs Zihle, art director; Steven Lipschitz, copywriter; Cathy Day, head of production. Production Giant Films Karien Cherry, director; Emma Lundy, exec producer; Laura Sampson, producer; Elton Campbell, stylist; Laurence Bishop, art director. Editorial Deliverance Anthony Lee Martin, editor. Music Pressure Cooker, composers. Sound Design The Workroom Stephen Webster, sound engineer. Postproduction Strangelove Charmaine Greyling, VFX postproduction; Nic Apostoli, colorist.

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