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    The Best Work You May Never See: Ogilvy Cape Town, Director Karien Cherry “Keep Rolling” For KFC Africa

    By SHOOTUpdated:No Comments5837 Views

    During the World Cup season, diving is a familiar sight. A player will dive, falling to the ground, exaggerating the amount of contact and possibly feigning an injury, to give the impression that a foul has been committed. Players do this so they can receive free kicks or penalty kicks, or so the opposing player receives a yellow or red card.

    However in this commercial titled “Keep Rolling” from Ogilvy Cape Town, a soccer player’s dive has quite a different ulterior motive. He dives and rolls off the field, to the sidelines, outside the stadium and through town. His rolling journey then finally reaches its intended destination–a KFC to get a chicken meal combo deal.

    This tongue-in-cheek diving episode for KFC Africa was directed by Karien Cherry via Giant Films, Cape Town. 

    Credits

    Client KFC Africa/South Africa Agency Ogilvy Cape Town Pete Case, chief creative officer; Tseliso Rangaka, executive creative director; Nicholas Wittenberg, associate executive creative director; Safaraaz Sindhi, Alex Goldberg, creative group heads; Sibs Zihle, art director; Steven Lipschitz, copywriter; Cathy Day, head of production. Production Giant Films Karien Cherry, director; Emma Lundy, exec producer; Laura Sampson, producer; Elton Campbell, stylist; Laurence Bishop, art director. Editorial Deliverance Anthony Lee Martin, editor. Music Pressure Cooker, composers. Sound Design The Workroom Stephen Webster, sound engineer. Postproduction Strangelove Charmaine Greyling, VFX postproduction; Nic Apostoli, colorist.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Giant FilmsKarien CherryOgilvy Cape Town



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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