Dan Abdo and Jason Patterson (aka Dan & Jason) of animation studio Hornet directed this PSA for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain’s leading children’s charity fighting to end child abuse. It’s one of two cautionary spots in a new campaign from Leo Burnett London that tells two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them.
The first video released in the U.K., “I saw your Willy,” tells the story of a young boy whose private image quickly goes viral.
“When we grew up, there was no Internet. Information travels so quickly today,” said Abdo. “Our hero does something seemingly harmless, but then it escalates and all the sudden he’s in over his head. Things like that happen to kids all the time, and it was nice for us to be able to explore that narrative in this project.”
Credits
Client National Society for the Prevention of Cruelty to Children (NSPCC) Agency Leo Burnett London Abby Jenkins, Bruce Macrae, producers; Liam Bushby, Alison Steven, creatives; Beri Cheetham, crative director; Justin Tindall, executive creative director. Production Hornet Dan & Jason (Dan Abdo, Jason Patterson), directors; Jan Stebbins, exec producer; Cathy Kwan, producer; Kristin Labriola, development producer; Anito Chao, editor; Carlos Ancalmo, storyboar artist; Adrian Johnson, lead character designer; Anna Bron, designer; Mike Luzzi, animation director; Angela DeVito, Jacob Kafka, Keelmy Carlo, Krystal Downs, Mike Luzzi, Mark Pecoraro, Natalie Labarre, Nivedita Sekar, Sean Lattrell, animators; Ted Wiggin, lead compositor; Richard Kim, Stephanie Andreou, compositors.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
