Dan Abdo and Jason Patterson (aka Dan & Jason) of animation studio Hornet directed this PSA for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain’s leading children’s charity fighting to end child abuse. It’s one of two cautionary spots in a new campaign from Leo Burnett London that tells two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them.

The first video released in the U.K., “I saw your Willy,” tells the story of a young boy whose private image quickly goes viral.

“When we grew up, there was no Internet. Information travels so quickly today,” said Abdo. “Our hero does something seemingly harmless, but then it escalates and all the sudden he’s in over his head. Things like that happen to kids all the time, and it was nice for us to be able to explore that narrative in this project.”

Credits

Client National Society for the Prevention of Cruelty to Children (NSPCC) Agency Leo Burnett London Abby Jenkins, Bruce Macrae, producers; Liam Bushby, Alison Steven, creatives; Beri Cheetham, crative director; Justin Tindall, executive creative director. Production Hornet Dan & Jason (Dan Abdo, Jason Patterson), directors; Jan Stebbins, exec producer; Cathy Kwan, producer; Kristin Labriola, development producer; Anito Chao, editor; Carlos Ancalmo, storyboar artist; Adrian Johnson, lead character designer; Anna Bron, designer; Mike Luzzi, animation director; Angela DeVito, Jacob Kafka, Keelmy Carlo, Krystal Downs, Mike Luzzi, Mark Pecoraro, Natalie Labarre, Nivedita Sekar, Sean Lattrell, animators; Ted Wiggin, lead compositor; Richard Kim, Stephanie Andreou, compositors.

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