Yael Staav of production house Soft Citizen directed this online :30 which shows how a young girl’s imagination can turn a cardboard box into something magical–from an astronaut’s helmet to a pirate ship to makeshift ski lifts.
A voiceover relates, “When you were young, you could see endless possibility inside a cardboard box.”
Fast forward to today as that girl has become a young woman who opens a Nordstrom shoe box to reveal its contents. “Some things never change,” continues the voiceover.
“Cardboard Box” is part of a “Shoes That Move You” campaign conceived by a creative ensemble at DDB Canada’s Vancouver office.
CreditsClient Nordstrom Agency DDB Canada, Vancouver Cosmo Campbell, Dean Lee, executive creative directors; Jon Mandell, copywriter; Brandon Thomas, art director; Karen Brown, producer; Kimberly Billan, project manager; Rob Newell, strategy; Dreek Lau, social media strategy. Production Soft Citizen Yael Staav, director; Chris Mably, DP; Merrie Wasson, line producer. Post Cycle Media Matthew Griffiths, Rob Doucet, editors/online editors; Claudio Sepulveda, colorist. Audio Vapor Music Andrew Harris, creative director/engineer; Natalie Schnurr, producer. Casting Blair Law Casting.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More