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    The Best Work You May Never See: Noam Murro Breaks The Routine To Combat Domestic Violence

    By SHOOTUpdated:No Comments2186 Views

    Noam Murro of Biscuit Filmworks directed this short titled “Break the Routine” for the U.K.’s National Centre for Domestic Violence and independent charity Victim Support. Conceived by J. Walter Thompson, London, this powerful public service piece features a choregraphed enactment of domestic abuse.

    The violent dance finally comes to a halt, underscoring the need for those assaulted to seek out help. On average, high-risk victims live with domestic abuse for more than two years before getting specialized assistance. This PSA aims to get victims to reach out for help sooner.

    Credits

    Client National Centre for Domestic Violence/Victim Support Agency J. Walter Thompson, London Russell Ramsey, executive creative director; Adam Collins, creative director; Charlotte Jude, TV producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Orlando Wood, exec producer; Charlotte Woodhead, producer; Ed Wild, DP; Sidi Larbi Cherkaoui, choreographer. Editorial Work Editorial Stewart Reeves, editor. Postproduction Electric Theatre Collective LA  Sound 750mph Sam Ashwell

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Biscuit FilmworksJ. Walter ThompsonNoam Murro



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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