A construction worker is seen on the job over a period of months. During that stretch, his pants get progressively looser as he performs different tasks on site. Operating a jackhammer, the vibrations cause his trousers to fall to his knees, revealing a not so stylish pair of boxer shorts. Later his pants fall to ankle level, causing him to drop a toilet, which smashes into pieces. While making his lunch at home, he discovers the cause of his pants tugging, when he reads the label on a loaf of low calorie Nimble Bread.
Credits
Agency: DDB, Europe Jo Wenley, creative director; Grant Parker, copywriter; Jamie Leonard, art director; Natalie Powell, producer. Production Company: Rogue Editorial Sam Cadman, director (repped stateside by bicoastal Tool of North America); Charlie Crompton, executive producer; Alice Rowbotham, producer; Alex Melman, DP. Editorial: Speade Editors Adam Spivey, editor Postproduction: Rushes | London Claire Pollock, online editor; Simone Grattarola, colorist Music: Zoo Zoo, London Audio: Zoo Zoo, London
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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