A construction worker is seen on the job over a period of months. During that stretch, his pants get progressively looser as he performs different tasks on site. Operating a jackhammer, the vibrations cause his trousers to fall to his knees, revealing a not so stylish pair of boxer shorts. Later his pants fall to ankle level, causing him to drop a toilet, which smashes into pieces. While making his lunch at home, he discovers the cause of his pants tugging, when he reads the label on a loaf of low calorie Nimble Bread.
Credits
Agency: DDB, Europe Jo Wenley, creative director; Grant Parker, copywriter; Jamie Leonard, art director; Natalie Powell, producer. Production Company: Rogue Editorial Sam Cadman, director (repped stateside by bicoastal Tool of North America); Charlie Crompton, executive producer; Alice Rowbotham, producer; Alex Melman, DP. Editorial: Speade Editors Adam Spivey, editor Postproduction: Rushes | London Claire Pollock, online editor; Simone Grattarola, colorist Music: Zoo Zoo, London Audio: Zoo Zoo, London
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment