Director Jack Cunningham of Nexus Studios directed this stop motion film for startup energy company Hometree out of U.K. agency SNAP LDN.
Titled “Bath Time with the Field Family,” the first U.K. TV spot for Hometree features a family of mice living in a tree home created by master puppet and modelmaker Andy Gent’s studio (Isle of Dogs, Fantastic Mr. Fox). We see the parents drawing a bath for playtime in the tub for their adorable litle tyke.
Cunningham said, “The biggest creative challenge for me was developing the anthropomorphized world in a way that hasn’t been done before. I took the ‘old fashioned’ stop motion way to reduce the postproduction process and capture as much on camera as possible.”
CreditsClient Hometree Agency SNAP LDN Dave Beattie, creative director; Vanessa Butcher, producer. Production Nexus Studios, London Jack Cunningham, director; Jo Bierton, producer; Connie Black, production manager; Joao Rema, lead/supervisor; Laurie Rollit, environment design; James Hatley, storyboard artworking; Malcolm Hadley, DP; Toby Goodyear, camera assistant; Max Halstead, moco; Andy Gent, Collette Pidgeon, Mick Chippington, Vaida Klimaviciute, Andrew Sanders, Mitch Barnes, Ciara McClean, Jade Gerrard, Carlos Padilla, Richard Blakey, Maggie Haden, Nadine Patterson, Magda Madra, Annick Bossom, Laura Treen, Angela Pang, Ola Kucharska, Stefano Cordioli, Daniel Miller. Tobias Fouracre, stop motion animators; Anna Malin Mantzaris, assistant animator; Felix Massie, 2D animation; Michael Firkowski, 3D animation; Joao Rema, Antoine Foulot, compositing. (Toolbox: Photoshop, Dragonframe, Maya, Nuke, After Effects) Music Soho Music Sound Design & Mix Jungle
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More