Directing duo the Freise Brothers of Biscuit Filmworks teamed with ad agency RPA on this in-theater promo for the upcoming 16th annual Newport Beach Film Festival, which will start April 23 and run through April 30. Titled “Skeet Art,” the piece follows an eccentric, rifle-toting new-age punk and her butler/skeet puller through a field of high grass, where they pause to shoot a round of skeet. Clay pigeons have been replaced with homemade color bombs filled with brilliant powder, with which the sharp-shooting artist paints the sky in breathtaking fashion.
This new form of nontraditional “painting” is akin to the creativity of new, as yet undiscovered artists whose often unconventional work is on display at the Newport Beach Film Festival. “Skeet Art” is part of RPA’s “Know New Art” campaign promoting the Fest.
Credits
Client Newport Beach Film Festival Agency RPA Joe Baratelli, executive VP/chief creative officer; Pat Mendelson, sr. VP/group creative director; Scott McDonald, VP, creative director/art director; Andrea Drever, associate creative director/copywriter; Gary Paticoff, sr. VP, chief production officer; Selena Pizarro, VP/executive producer; Grace Wang, assistant producer. Production Biscuit Filmworks Freise Brothers, directors; Christian Evans, DP; Shawn Lacy, managing partner; Holly Vega, exec producer; Mercedes Allen Sarria, head of production; Thaddeus Herrick, producer. Editorial Cut+Run Lucas Eskin, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production. VFX Jogger David Parker, creative director. Music Track “Ophelia” written and performed by Ezza Rose, courtesy of Angry Mob Music. Post Company 3 Siggy Ferstl, sr. colorist; Rhubie Jovanov, exec producer; Matt Moran, sr. color producer. Title Design & Animation Laundry! PJ Richardson, creative director; Michael Bennett, exec producer; Kirsten Collabolletta, producer. Audio Post Lime Studios Dave Wagg, mixer; Adam Primack, assistant; Jessica Locke, Susie Boyajan, exec producers.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
