Directing duo the Freise Brothers of Biscuit Filmworks teamed with ad agency RPA on this in-theater promo for the upcoming 16th annual Newport Beach Film Festival, which will start April 23 and run through April 30. Titled “Skeet Art,” the piece follows an eccentric, rifle-toting new-age punk and her butler/skeet puller through a field of high grass, where they pause to shoot a round of skeet. Clay pigeons have been replaced with homemade color bombs filled with brilliant powder, with which the sharp-shooting artist paints the sky in breathtaking fashion.
This new form of nontraditional “painting” is akin to the creativity of new, as yet undiscovered artists whose often unconventional work is on display at the Newport Beach Film Festival. “Skeet Art” is part of RPA’s “Know New Art” campaign promoting the Fest.
Credits
Client Newport Beach Film Festival Agency RPA Joe Baratelli, executive VP/chief creative officer; Pat Mendelson, sr. VP/group creative director; Scott McDonald, VP, creative director/art director; Andrea Drever, associate creative director/copywriter; Gary Paticoff, sr. VP, chief production officer; Selena Pizarro, VP/executive producer; Grace Wang, assistant producer. Production Biscuit Filmworks Freise Brothers, directors; Christian Evans, DP; Shawn Lacy, managing partner; Holly Vega, exec producer; Mercedes Allen Sarria, head of production; Thaddeus Herrick, producer. Editorial Cut+Run Lucas Eskin, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production. VFX Jogger David Parker, creative director. Music Track “Ophelia” written and performed by Ezza Rose, courtesy of Angry Mob Music. Post Company 3 Siggy Ferstl, sr. colorist; Rhubie Jovanov, exec producer; Matt Moran, sr. color producer. Title Design & Animation Laundry! PJ Richardson, creative director; Michael Bennett, exec producer; Kirsten Collabolletta, producer. Audio Post Lime Studios Dave Wagg, mixer; Adam Primack, assistant; Jessica Locke, Susie Boyajan, exec producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
