The New Zealand Transport Agency and Clemenger BBDO, Wellington, NZ, have launched their new speed awareness campaign asking drivers to consider the possible effects and outcomes speeding has on others.
In the campaign’s centerpiece spot titled “Numbers” directed by Derin Seale of production house Finch, a young mother’s speeding is literally projected on to those she drives by.
Client New Zealand Transport Agency Ad Agency Clemenger BBDO, Wellington, NZ Philip Andrew, executive creative director; Brigid Alkema, creative director; Erik Hay, art director; Martin Gray, head of television. Production Finch Derin Seale, director; Rob Galluzzo, exec producer; Karen Bryson, producer; Crighton Bone, DP; Guy Treadgold, production designer; Jason Hawkins, VFX supervisor. Editorial Drew Thompson, editor. VFX Method Studios Andy Clarkson, color grade; Jason Hawkins, Flame. Audio Post Nylon Studios Simon Lister, sound design.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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