Holiday shopping is brutal with customers adopting no-holds-barred behavior in a store to buy the gifts they desire. Outside the melee, a woman does her shopping calmly and safely at a news stand, picking up New York Lottery game tickets.
Credits
Agency: DDB New York Lee Garfinkel, executive creative director; Rich Sharp, art director; Scott Grayson, copywriter; Teri Altman, producer Production Company: Rock Fight David Horowitz, director; Ross Richards, DP Editorial: Crew Cuts Clayton Hemmert, editor; Jon Daniel, assistant editor; Nancy Shames, executive producer; Michelle Bellaff, producer. Postproduction: Nice Shoes Lez Rudge, colorist; Russ Bigsby, online editor
Audio: Sound Lounge Tom Jucarone, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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