A woman is about to blow out the candles on her birthday cake but she pauses to think of a wish. It turns out this poses a bit of a quandary because she can't come up with anything for which to wish. She's a NY Lottery winner and already has two of everything.
Jim Jenkins of O Positive directed for DDB New York.
Client New York Lottery Powerball Agency DDB New York Matt Eastwood, chief creative officer; Mike Sullivan, Rich Sharp, group creative directors; Jon Marshall, copywriter; Carlos Wigle, associate creative director; Ed Zazzera, head of production; Walter Brindak, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, executive producers; Joe Zizzo, DP. Editorial Big Sky Chris Franklin, editor; Cheryl Panek, executive producer.
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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