A woman is about to blow out the candles on her birthday cake but she pauses to think of a wish. It turns out this poses a bit of a quandary because she can't come up with anything for which to wish. She's a NY Lottery winner and already has two of everything.
Jim Jenkins of O Positive directed for DDB New York.
Credits
Client New York Lottery Powerball Agency DDB New York Matt Eastwood, chief creative officer; Mike Sullivan, Rich Sharp, group creative directors; Jon Marshall, copywriter; Carlos Wigle, associate creative director; Ed Zazzera, head of production; Walter Brindak, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, executive producers; Joe Zizzo, DP. Editorial Big Sky Chris Franklin, editor; Cheryl Panek, executive producer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More