Director Brian Billow–via Anonymous Content and Canada’s Steam Films–directed this spot which is part of DDB Canada Vancouver’s new “You gotta get it, to get it” campaign for Netflix.
The piece opens on a man who jumps out of a car at an airport in pursuit of the woman who is the love of his life. He desperately runs through the terminal searching for her. All through the spot we see her making her way through the terminal, unaware that her beau is trying to find her to ask a very important question.
That question, though, isn’t what we assume–or for that matter what she assumes once she sees him.
Credits
Client Netflix Agency DDB Canada Vancouver Dean Lee, executive creative director/creative director; Cosmo Campbell, executive creative director; Daryl Gardiner, associate creative director/art director/copywriter; Jessica Schnurr, Geoff Vreeken, copywriters; Karen Brown, producer; Matthew Sy, project manager; Rob Newell, strategy. Production Steam/Anonymous Content Brian Billow, director; Eric Stern, sr. exec producer (Anonymous); Krista Marshall, Tony DiMarco, executive producers (Steam); Dion Beebe, DP; Kelly King, line producer. Post Cycle Media Matthew Griffiths, editor. VFX Cycle Media Peter Debay. Post Company 3 Stefan Sonnenfeld, colorist. Audio Vaper Music Joey Serlin, Andrew Harris, creative directors; Natalie Schnurr, producer. Performers Gary Smith, Abigail Marlowe. Casting Ryan Bernstein, RMB Casting (L.A.); Andrew Hayes, Powerhouse Casting, Toronto.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
