MPC creates a prehistoric land of dinosaurs in Publicis London’s latest spot for Nescafé Goldblend

A mother and son set out on an epic trip in search of dinosaurs, featuring running commentary from a visionary played by actor Tcheky Karyo who describes the excursion as “a true story that hasn’t happened yet.” The spot featured the stunning scenery of South Africa’s Royal Natal National Park with the rock Amphitheatre slightly augmented by the MPC VFX team.

Directed by Park Pictures duo Christian & Patrick, the :60 was a huge undertaking for the VFX ensemble, with multiple dinosaurs created from scratch and impressive matte paintings including an animated lava-spewing volcano designed as backdrops.

Jon Park of MPC supervised the 3D team in the creation of the Jurassic creatures, with a main focus on the T-rex and her babies. He explains, “Each dinosaur was treated individually, with the team modeling and rigging herds of brachiosaurus, pterodactyls, stegosaurus and the iconic T-rex.” 

Credits

Client Nescafe Goldblend Agency Publicis London Sharon Joyce, Nikki Gregory, producers; Ed Robinson, Sue Higgs, creatives. Production Park Pictures Patrick Chen, Christian McKenzie, directors; Richard Fenton, producer. Editorial Peepshow Andrea MacArthur, editor. Sound Design Grand Central Studios Raj Sehgal, sound designer. Visual Effects MPC Phil Whalley, VFX producer; Jon Park, CG supervisor; Dan Sanders, VFX supervisor; Jim Radford, shoot supervisor; Jean-Clement Soret, colorist.

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