Noam Murro of Biscuit Filmworks directed this U.K. spot for Monster.com via BBDO New York which shows a young man through the years at the office, working with colleagues, dealing with supervisors and the like, his nose growing slowly, akin to Pinocchio, from one scene to the next.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Mike Smith, Greg Hahn, executive creative directors; Jens Waernes, creative director/art director; Oliver Handlos, creative director/copywriter; amy Wertheimer, producer; Rani Vaz, executive music producer. Production Company: Biscuit Filmworks Noam Murro, director; Simon Duggan, DP. Editorial: Final Cut Eric Zumbrunnen, editor Music: Elias Arts Score of “Edelweiss”
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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