John Mastromonaco of Argyle Brothers directed this three-spot MoneyGram-sponsored public service campaign in which potential victims come face to face with their would-be scammers. In the commercial “Love,” a man buying groceries is met at the checkout by another man claiming to be his web love interest, Elizabeth. Agency is The Richards Group, Dallas.
Credits
Agency: The Richards Group, Dallas. Jeff Hopfer, creative director/art director; David Eastman, creative director/writer; Bridget Fontenot, producer. Production Company: Noonday Pictures,Argyle Brothers Ben Hoffman, director/DP (of signature SCAM red flag tag); Andy Yonker, producer.,John Mastromonaco, director; Brent Perlman, executive producer; Kathy Rhodes, producer; John Houtman, DP. Editorial: charlieuniformtango Jack Waldrip, editor Postproduction: charlieuniformtango Joey Waldrip, VFX artist/online editor. Audio: charlieuniformtango Russell Smith, sound designer/audio post mixer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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