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    The Best Work You May Never See: MJZ Director Matthijs van Heijningen, W+K London, MPC Make Goat A Fashion Plate in TK Maxx Xmas Spot

    By SHOOTUpdated:No Comments2446 Views

    Created by Wieden+Kennedy London and directed by Matthijs van Heijningen via production house MJZ, this TK Maxx Christmas ad will air in six European countries, having already made its TV debut in the U.K.

    In the :30–for which MPC served as VFX hoouse–viewers are immediately greeted by campaign protagonist Lil’ Goat in the opening shot, her farmer owners (Susan and Gary) watching on as she struts across the snowy landscape to the beat, decked from head-to-toe in an enviably stylish designer outfit. When Susan questions Gary, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”.  

    The ad draws to a close with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message–after the year we’ve had, everyone deserves to feel special this Christmas.  

    The infectious ad soundtrack–”The Game Remix”–is from Gabriel Garzon Montano, feat. Junglepussy, Seb remix. The :30 U.K. spot is voiced by British actor Bill Nighy. 

    Credits

    Client TK Maxx Agency Wieden+Kennedy London tony Davidson, Iain Tait, executive creative directors; Hollie Walker, Cal Al-Jorani, creative directors; Francesca Van Haverbeke, Florence Deary, creatives; Michael Hines, Vincent Johnson, planners; Richard Adkins, producer. Production Company MJZ Matthijs van Heijningen, director; Dickie Jeffares, exec producer; Sara Nouman, producer; Molly Manning Walker, DP; Rachel Davis, fashion stylist; Jane Field, home interior stylist. Editorial Work Editorial Jono Griffith, editor; Ben Tomlin, exec producer. VFX Moving Picture Company Louise Unwin, VFX head of production; Carsten Keller, VFX creative director/head of CG; Kamen Markov, VFX supervisor; David Bryan, animation director; Philip Hambi, colorist.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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