This digital film shows the surprised and not-too-happy faces of kids and grown-ups as they taste a specific food for the first time–ranging from an oyster to a lemon, a hot pepper, even a pickle. In sharp contrast, the facial reaction is quite different–one of contentment–from a girl who is given a Milka chocolate square, underscoring the confection’s comforting, smooth, soothing taste.
Peter & Annie of Paris production house Satellite My Love directed this piece–part of the “Some first tastes are more tender than others” campaign–for agency Buzzman, Paris.
Credits
Client Milka Agency Buzzman, Paris Georges Mohammed-Cherif, CEO/executive creative director; Tristan Daltroff, creative director, copywriter; Louis Audard, creative director/artistic director; Pierre Cognard, artistic director; Guilhem Barbet, copywriter; Vanessa Barbel, head of TV production; Ayman Jaroudi, TV production; Loris Bernardini, social media creative director; Julien Scaglione, head of social media. Production Satellite My Love, Paris Peter & Annie, directors; Alain Dib, Omar Cabbabe, producers; Karim Bekdache, production director. Postproduction NOD Sound Production Schmooze
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
