This digital film shows the surprised and not-too-happy faces of kids and grown-ups as they taste a specific food for the first time–ranging from an oyster to a lemon, a hot pepper, even a pickle. In sharp contrast, the facial reaction is quite different–one of contentment–from a girl who is given a Milka chocolate square, underscoring the confection’s comforting, smooth, soothing taste.
Peter & Annie of Paris production house Satellite My Love directed this piece–part of the “Some first tastes are more tender than others” campaign–for agency Buzzman, Paris.
