This digital film shows the surprised and not-too-happy faces of kids and grown-ups as they taste a specific food for the first time–ranging from an oyster to a lemon, a hot pepper, even a pickle. In sharp contrast, the facial reaction is quite different–one of contentment–from a girl who is given a Milka chocolate square, underscoring the confection’s comforting, smooth, soothing taste.
Peter & Annie of Paris production house Satellite My Love directed this piece–part of the “Some first tastes are more tender than others” campaign–for agency Buzzman, Paris.
Credits
Client Milka Agency Buzzman, Paris Georges Mohammed-Cherif, CEO/executive creative director; Tristan Daltroff, creative director, copywriter; Louis Audard, creative director/artistic director; Pierre Cognard, artistic director; Guilhem Barbet, copywriter; Vanessa Barbel, head of TV production; Ayman Jaroudi, TV production; Loris Bernardini, social media creative director; Julien Scaglione, head of social media. Production Satellite My Love, Paris Peter & Annie, directors; Alain Dib, Omar Cabbabe, producers; Karim Bekdache, production director. Postproduction NOD Sound Production Schmooze
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
