In this PSA for the U.S. Department of Veterans Affairs, we see a man’s life unfold in reverse back to a pivotal juncture when he considers suicide. Keeping his firearm under lock and key, though, gave him a moment to stop and think, averting tragedy and enabling him to move forward to the positive developments we saw him experience in a fulfilling life.
The Fackrell Brothers (twins Matthew and Nathan) directed “Pivot Point” via their production house Fackrell Brothers for agency Reingold Associates. The spot is part of a campaign crafted to help vets who are struggling with PTSD and mental health issues.
CreditsClient U.S. Department of Veteran Affairs Agency Reingold and DCG Communication Neil Bruce, creative director/copywriter. Production Company Fackrell Brothers Matthew Fackrell, Nathan Fackrell aka the Fackrell Brothers, directors; Megan Stacey, DP; Valerie Thomas, producer; Ken Averill, production designer; Oasis Nguyen, hair and makeup effects. Editorial Nomad Edit Sam Perkins, editor; Craig Windes, post supervisor. Sound Design Brian Emrich, sound designer. Audio Post Nathan Hoffman, sound mix. Music Phil Klein Color Stephen Derluguian, colorist. VFX Tarik Saran, VFX.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More