Agency TDA_Boulder created this “Best Day Ever” campaign for Merrick Pet Care starring Baby Joey, a stray puppy who was found on the street with partially amputed hind legs. A series of videos tell the heartbreaking yet touching story of Baby Joey and his journey through the process of getting new prosthetic legs.
Taken in by Second Chance Rescue in New York, Joey’s story reached Merrick Pet Care who paid for all of his medical care, prosthetics and rehabilitation at Water 4 Dogs. Baby Joey’s videos are the base for a broader reaching campaign where Merrick aims to give dogs the best day ever to return the endless joy that dogs provide to humans.
Credits
Client Merrick Pet Care Agency TDA_Boulder Jonathan Schoenberg, writer/executive creative director; Thomas Dooley, executive creative director; Haley Garyet, sr. art director; Lindsey Ritter, Kate Osborne, producers; Constance DeCherney, director of strategy; Amy Morgenstern, videography; John Snelson, editor; John Hope, production manager.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
