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    The Best Work You May Never See: Médaille Trust, Creative Volunteers, Brother Brother Film Team On “Marked For Life” To Shed Light on Human Trafficking

    By SHOOTUpdated:No Comments1897 Views

    On the recent (7/30) World Day Against Trafficking in Persons, Médaille Trust launched this short film titled Marked for Life. The piece highlights the issue of human trafficking and sexual exploitation in the U.K., showing how it continues to leave a permanent mark on individuals and our society.

    The short introduces us to a survivor. It explains how she was trafficked and exploited, before being branded with a tattoo by her trafficker. This can be a common practice amongst traffickers, designed to show ownership and control.

    In collaboration with tattoo artist Natalie Duffield from Lost Garden Tattoo Studio, this mark is covered during the film, leading to a cathartic moment on our survivor’s healing journey. However, the project also aims to show how the marks beneath the skin, which we often cannot see, leave the most lasting damage and need the most attention.

    Supporting this film is an online hub, giving more details about this project, as well as key information about human trafficking and sexual exploitation in the UK. Viewers can also choose to take action, making a donation to the Medaille Trust and supporting their work.

    The campaign is part of a larger initiative called “Tattooists against Traffickers,” where Medaille Trust aims to train tattoo artists to spot the signs of human trafficking and sexual exploitation and stop traffickers in their tracks!

    Started in 2006 as a safe house for women trafficked into prostitution, Médaille Trust exists to provide refuge and freedom to survivors of human trafficking. And by raising awareness of this issue, the charity wants to show other survivors that it is possible to rebuild their lives after such a traumatic experience.

    The film was developed with Brother Brother Film and the collaboration of a team of creative volunteers, who helped bring the story and the film to life. The short was directed by Yaz and Haz Al-Shaater via production company Brother Brother Film. Core creatives were art director Michele Bona and copywriter Michael De Piano. 

    This campaign will be the start of a long term program called “tattooists against Traffickers” where Médaille Trust aim to train tattoo artists to spot the signs of human trafficking and sexual exploitation and stop traffickers in their tracks. Most of the time, traffickers use professional studios, where the tattoo artist doesn’t know that the work is intended to brand a victim.

    There are currently an estimated 136,000 victims of trafficked slavery in the U.K.

    Credits

    Client Médaille Trust Creative Michele Bona, art director; Michael De Piano, copywriter. Production Company Brother Brother Film Yaz & Haz Al-Shaater, directors; Jonathan Haldon, DP; Lauren Payne, producer; Leon Frind, first assistant camera; Chiara Facco, progression support worker. Tattoo Studio Lost Garden Tattoo Studio Natalie Duffield, tattoo artist. Cast Bernice Pike, actor; Beth Penrose, voiceover actor.

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Brother Brother Film



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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