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    The Best Work You May Never See: McDonald’s “Create Your Taste–John Smith” From DDB New Zealand

    By SHOOTUpdated:No Comments2199 Views

    To promote McDonald’s new “Create Your Taste” service in New Zealand, a 45-second spot brings to life the comedic tale of “ordinary guy” John Smith who’s spent his life striving to be great but to no avail.

    However, Smith has now finally stood out from the crowd by creating his own burger named “The Smittie” at McDonald’s thanks to the restaurant chain’s initiative whereby New Zealand locals can become part of history by concocting their own burgers. With 31 ingredients to choose from, the burger possibilities are seemingly endless.

    Like Smith, all New Zealanders are able to make burger history online at makeburgerhistory.co.nz. They can design and name their own unique burger and then using a QR code go to the counter and order their own little piece of burger history. Some clever creators may even have their burgers become the new “face” of future “Create Your Taste” ads.

    Adam Stevens of production house Robber’s Dog directed this :45 for DDB New Zealand.

    Credits

    Client McDonald’s Agency DDB New Zealand Damon Stapleton, chief creative officer; Shane Bradnick, executive creative director; Ben Pegler, creative director; Paul Kim, Corinne Goode, art directors; Graeme Clarke, Natalie Knight, copywriters; Judy Thompson, executive producer; Rosie Grayson, producer. Production Robber’s Dog Adam Stevens, director; Mark Foster, producer; Crighton Bone, DP. Postproduction Robber’s Dog Postproduction/Online Palace Alex O’Shaunghnessy, editor.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Adam StevensDDB New ZealandMcDonald'sRobber's Dog



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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