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    The Best Work You May Never See: McDonald’s “Create Your Taste–John Smith” From DDB New Zealand

    By SHOOTUpdated:No Comments2206 Views

    To promote McDonald’s new “Create Your Taste” service in New Zealand, a 45-second spot brings to life the comedic tale of “ordinary guy” John Smith who’s spent his life striving to be great but to no avail.

    However, Smith has now finally stood out from the crowd by creating his own burger named “The Smittie” at McDonald’s thanks to the restaurant chain’s initiative whereby New Zealand locals can become part of history by concocting their own burgers. With 31 ingredients to choose from, the burger possibilities are seemingly endless.

    Like Smith, all New Zealanders are able to make burger history online at makeburgerhistory.co.nz. They can design and name their own unique burger and then using a QR code go to the counter and order their own little piece of burger history. Some clever creators may even have their burgers become the new “face” of future “Create Your Taste” ads.

    Adam Stevens of production house Robber’s Dog directed this :45 for DDB New Zealand.

    Credits

    Client McDonald’s Agency DDB New Zealand Damon Stapleton, chief creative officer; Shane Bradnick, executive creative director; Ben Pegler, creative director; Paul Kim, Corinne Goode, art directors; Graeme Clarke, Natalie Knight, copywriters; Judy Thompson, executive producer; Rosie Grayson, producer. Production Robber’s Dog Adam Stevens, director; Mark Foster, producer; Crighton Bone, DP. Postproduction Robber’s Dog Postproduction/Online Palace Alex O’Shaunghnessy, editor.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Adam StevensDDB New ZealandMcDonald'sRobber's Dog



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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