Lottery advertising often gravitates to the luxury items money can buy–the so-called good life replete with upscale cars, homes, diamonds and other extravagances. But McCann NY took a different turn for the New York Lottery’s Cash4Life game–showing that good fortune in the lotto can free people to spend time doing what makes them truly happy.
In this launch film directed by Derek Cianfrance of RadicalMedia, we meet a man who spends the time he won volunteering with rescue dogs.
Other films, as well as print, digital and social efforts, will show more ways New Yorkers would spend their days–not their dollars–if they won Cash4Life’s top prize of $1,000 a day for life, and invite us all to imagine how we’d spend ours.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, co-chief creative officers; Matt Bisher, Dan Donovan, executive creative directors; Geoff Bentz, Nic Howell, creative directors; Nathy Aviram, chief production officer; Chance Bassett, sr. producer; Eric Johnson, executive integrated music producer; Dan Gross, music producer; Mike Medeiros, executive strategy director; Laura Frank, strategy director. Production RadicalMedia Derek Cianfrance, director; Bob Yeoman, DP; Gregg Carlesimo, exec producer; Alex Orlovsky, line producer. Editorial MackCut Ian Mackenzie, editor; Gina Pagano, post producer. Color Company 3 Tom Poole, colorist. VFX Schmidigital Music “Give Back For Life” – Future Perfect; “Have Fun For Life” – Nylon
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
