This offbeat comedic “This Is Your Life” campaign for Internet provider Telia out of Forsman & Bodenfors in Gothenburg, Sweden, includes a spot titled “Cat” in which we see that a feline in real life doesn’t generate as many entertaining, fanciful moments as cats do on the web.
Thus, it makes more sense for people to invest in Telia wi-fi service than in getting a cat–at least that’s the perversely twisted logic furthered by director Max Sherman of Blink in this ad.
Client Telia Agency Forsman & Bodenfors, Gothenburg, Sweden Lars Elfman, Martin Ringqvist, creatives; Asa Hammar, producer. Production Blink Max Sherman, director; Andrew Studholme, producer; Ben Sharpe, exec producer; Rik Zang, DP. Editorial Work Editorial Saam Hodivala, editor. Postproduction Chimney Group
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
