The centerpiece of French retailer INTERSPORT’s new campaign is this nearly three-minute film, Offside, which shows how a teenager reconnects with people through soccer. Created by ad agency Marystone Paris, the piece also conveys the deep love many have for soccer. Since 2017, INTERSPORT is the official distributor of the Football French Federation (FFF). The brand has a strong historical link to French football and is committed to promoting sport in people’s lives. An endtag notes that INTERSPORT provides support for some 800 sports clubs.
Vincent Lobelle directed via production house Iconoclast.
CreditsClient INTERSPORT Agency Marystone Paris Marie-Pierre Benitah, president; Pierette Diaz, creative director; Sophie Megrous, TV producer. Production Iconoclast Vincent Lobelle, director; Nathalie le Caer, producer; Ruben Impens, DP. Sound Schmooze Music “Hello” from rapper J. Cole
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More