Few themes in this world are as classic as a love story. And in this spot titled “The Fisherman” for Interflora–directed by Martin Werner via Copenhagen-based production company Bacon for Danish agency Pong–we are introduced to a couple experiencing all the struggles, hardships, and beautiful moments that love entails. (Werner is handled by RESET in the U.S. market.)
CreditsClient Interflora Agency Pong Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon, Copenhagen Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer. Postproduction Spectre Christian Schandorff, effects. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music Title “Slow Mover”; Louis Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Engelhardt, VFX. Color BaconX Lasse Selvli, colorist.
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
Read More