Few themes in this world are as classic as a love story. And in this spot titled “The Fisherman” for Interflora–directed by Martin Werner via Copenhagen-based production company Bacon for Danish agency Pong–we are introduced to a couple experiencing all the struggles, hardships, and beautiful moments that love entails. (Werner is handled by RESET in the U.S. market.)
Credits
Client Interflora Agency Pong Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon, Copenhagen Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer. Postproduction Spectre Christian Schandorff, effects. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music Title “Slow Mover”; Louis Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Engelhardt, VFX. Color BaconX Lasse Selvli, colorist.
Genre:Romance
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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