Few themes in this world are as classic as a love story. And in this spot titled “The Fisherman” for Interflora–directed by Martin Werner via Copenhagen-based production company Bacon for Danish agency Pong–we are introduced to a couple experiencing all the struggles, hardships, and beautiful moments that love entails. (Werner is handled by RESET in the U.S. market.)
Credits
Client Interflora Agency Pong Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon, Copenhagen Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer. Postproduction Spectre Christian Schandorff, effects. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music Title “Slow Mover”; Louis Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Engelhardt, VFX. Color BaconX Lasse Selvli, colorist.
Genre:Romance
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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