For the dad who has it all, but loves a juicy chicken wing above all else, Buffalo Wild Wings has a just-in-time gift for Father’s Day. You can only give your dad so many neckties–or can you? To celebrate Father’s Day this year, Buffalo Wild Wings created a limited run of special-edition ties.
Introducing The Moist Tie-lette–essentially a Wet-Nap meets a necktie–which is both fashionable and functional–available at MoistTielette.com while supplies last ($25 for one Moist Tie-lette and a $25 Buffalo Wild Wings gift card).
The Martin Agency is behind this gift for the family patriarch, introduced in this “making of” video.
Credits
Client Buffalo Wild Wings Agency The Martin AGency Jerry Hoak, executive creative director; Mike Kelley, Andrew Bailey, associate creative directors; Allison Apperson, art director; Jonathan Carl, copywriter; Tasha Dean, head of integrated production; Tricia Hoover, executive producer; Marleny Castanos, content producer; Stuart Good, strategic planner; Chris Gsell, digital producer; John McClaire, experience designer/developer; Todd Wright, photographer/director. Editorial Mondial Lane Maloney, editor; Ash Bruce, producer. Audio Design/Record/Mix Tiny Lion Andrew Everding, mixer & sound artist. Stock Music Pond5
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
