Agencies Marcus Thomas and Hello have launched a pro bono campaign for Lifebanc, a nonprofit organ and tissue recovery organization marking its 35th anniversary. The TV spots take a serious, emotional tone as they follow people whose lives were saved due to organ donations. Each person reads his or her would-be obituary. Reports of their demise were inaccurate thanks to the generosity of organ donors.
Titled “Jacques,” this spot introduces us to a man whose life was saved by a liver transplant. He indeed lived to read his premature obituary.
Paul Sobota served as director/DP via production house TRG Multimedia.
CreditsClient Lifebanc Agency Marcus Thomas, Hello Jim Sollisch, creative director/writer; Michelle Venorsky, writer; Laura Seidel, art director; Jerrod McMillin, producer. Production/Editorial TRG Multimedia Paul Sobota, director/DP; Lexi Verbos, production director; Madison Hunkus, producer; Andy Bindernagel, postproduction director; Jon Nix, video editor; Tim Key, video editor/colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More