Agencies Marcus Thomas and Hello have launched a pro bono campaign for Lifebanc, a nonprofit organ and tissue recovery organization marking its 35th anniversary. The TV spots take a serious, emotional tone as they follow people whose lives were saved due to organ donations. Each person reads his or her would-be obituary. Reports of their demise were inaccurate thanks to the generosity of organ donors.
Titled “Jacques,” this spot introduces us to a man whose life was saved by a liver transplant. He indeed lived to read his premature obituary.
Paul Sobota served as director/DP via production house TRG Multimedia.
Credits
Client Lifebanc Agency Marcus Thomas, Hello Jim Sollisch, creative director/writer; Michelle Venorsky, writer; Laura Seidel, art director; Jerrod McMillin, producer. Production/Editorial TRG Multimedia Paul Sobota, director/DP; Lexi Verbos, production director; Madison Hunkus, producer; Andy Bindernagel, postproduction director; Jon Nix, video editor; Tim Key, video editor/colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
