Agencies Marcus Thomas and Hello have launched a pro bono campaign for Lifebanc, a nonprofit organ and tissue recovery organization marking its 35th anniversary. The TV spots take a serious, emotional tone as they follow people whose lives were saved due to organ donations. Each person reads his or her would-be obituary. Reports of their demise were inaccurate thanks to the generosity of organ donors.
Titled “Jacques,” this spot introduces us to a man whose life was saved by a liver transplant. He indeed lived to read his premature obituary.
Paul Sobota served as director/DP via production house TRG Multimedia.
CreditsClient Lifebanc Agency Marcus Thomas, Hello Jim Sollisch, creative director/writer; Michelle Venorsky, writer; Laura Seidel, art director; Jerrod McMillin, producer. Production/Editorial TRG Multimedia Paul Sobota, director/DP; Lexi Verbos, production director; Madison Hunkus, producer; Andy Bindernagel, postproduction director; Jon Nix, video editor; Tim Key, video editor/colorist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More